# Hello Pasartoba is an intriguing initiative that connects buyers from outside the Toba region with ethnic Toba retail business actors, Toba export goods, and local Toba businesses. The transformation of traditional markets into digital platforms by Pasartoba can create new opportunities and expand the scope of business actors. By utilizing digital facilities such as Pasartoba, businesses in Toba can reach a broader market and expand their customer base beyond the local area. In addition, this facility enables buyers from outside the Toba region to readily locate and purchase Toba ethnic products, export goods, and other local goods. With Pasartoba, it is anticipated that businesspeople in Toba will enjoy improved accessibility, visibility, and connectivity. This can have a positive effect on local economic development and help spread awareness of Toba's cultural heritage and local products. We aim for community support in utilizing digital technology to advance the local business sector and facilitate relationships between local businesspeople and out-of-region consumers. With any luck, Pasartoba will achieve its goal of connecting consumers and businesspeople in the Toba region.